Empowerment of Micro, Small, and Medium Enterprises (MSMEs) through Digitalization, Halal Certification, and Promotional Banners in Lebak Wangi Village, East Sepatan District, Tangerang Regency

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Abstract

Abstract
The Community Service Program (K3) is one form of implementing the Tri Dharma of Higher Education in the field of community service. This activity aims to make a tangible contribution to the empowerment of Micro, Small, and Medium Enterprises (MSMEs) in Lebak Wangi Village, East Sepatan District, Tangerang Regency. The K3 program was carried out from August 5 to September 5, 2025, focusing on three main aspects: (1) MSME digitalization to enhance technology-based marketing, (2) facilitation of halal certification to strengthen consumer trust, and (3) the creation and dissemination of promotional banners as media tools. The implementation methods included socialization, mentoring, and hands-on practice with MSME actors. The results of the program indicate an increased awareness among business owners regarding the importance of digitalization and product legality, as well as improved promotional skills through visual media. Thus, the K3 activity contributes to enhancing the intellectual capacity, creativity, and social awareness of students at the Islamic University of Syekh-Yusuf Tangerang in supporting community empowerment.

Keywords: MSMEs, digitalization, halal certification, promotion, community empowerment