Pendampingan Pembuatn Logo Produk Lokal Desa Cipancur Dalam Menghadapi Persaingan Pasar Digital

Abstract

In the era of digitalization, visual identity is a strategic communication instrument for MSMEs to build consumer trust. Local products in Cipancur Village have high economic potential, but are constrained by the lack of professional visual representation, making it difficult to compete in the digital market. This Community Service Lecture (KPM) activity aims to assist MSME actors in making logos as a competitive brand identity. The method used is Participatory Action Research (PAR) which includes the observation stage, branding education, design assistance (co-design), and digital implementation. From the perspective of Islamic Communication and Broadcasting (KPI), this assistance is a form of da'wah bil thing that prioritizes the principles of itqan (professionalism) and jamal (beauty) in the economy of the people. The results of the service show that through the ownership of a representative logo, MSME actors experience an increase in confidence in promoting on social media and digital platforms. The logo not only serves as a product differentiator, but also as an effective visual communication tool to convey a message of quality and credibility to consumers. In conclusion, strengthening visual identity is the main key to the economic independence of village communities in facing competition in the increasingly visual-centric global market.