Sosialisasi Google Bisnisku Untuk Meningkatkan Pemasaran Pada UMKM Desa Cibukamanah

Abstract

Google Bisnisku's socialization and mentoring activities in Cibukamanah Village aim to improve the digital understanding and skills of MSME actors. The results show a significant increase in the ability to use digital platforms as a means of marketing. MSME players who previously relied on conventional methods are starting to use Google Businessku to expand market reach and increase business visibility. The sustainability of this activity is expected to support comprehensive digital transformation, increase the competitiveness of MSMEs, and become a model of technology-based empowerment in other villages. Follow-up research can review the long-term impact on turnover growth and market access at large.